Joshua Alan Doetsch is a sentient word virus spreading across the collective unconscious through the vector of human language. It has taken on many forms, from short stories, to screenplays, to tabletop roleplaying games. It spreads through print, digital, and audio mediums. It coalesced as the novel Strangeness in the Proportion and shaped itself into an anthropomorphic guise as Lead Writer of The Secret World, a massive multiplayer online computer game. It is made of cuttlefish ink and earworm rhymes, and its fingernails are gleaming fountain pen nibs. You can help spread the infection at joshuadoetsch.com. It’s already too late.